BEI'S PASTRY

BRAND INTRODUCTION

Bei’s Pastry is a dessert brand that merges traditional craftsmanship with modern patisserie art, with 1 outlet in Johor Bahru. Built on the philosophy of “Delicacy, Taste, and Sharing,” the brand focuses on creative Western-style desserts, artisan baking, and festive gift sets, offering consumers a blend of flavor and aesthetics.

KEY FEATURES

  • Wide Product Range

    Cakes, cookies, mousse desserts, and festive gift sets for both daily enjoyment and gifting needs.

  • Healthy & Innovative

    Use of premium ingredients, reduced sugar, and minimal additives to suit modern health-conscious lifestyles.

  • Elegant Presentation

    High emphasis on aesthetics and packaging design, perfect for social sharing and festive occasions.

  • Customization Service

    Custom cakes and gift boxes tailored for weddings, celebrations, and corporate events.

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MARKET POSITIONING
Bei’s Pastry is positioned as a modern premium dessert brand, targeting young professionals, families, and the gift market. It is designed to be a brand for personal indulgence and joyful sharing.



FUTURE DEVELOPMENT
The brand plans to expand its online sales channels, leveraging e-commerce platforms and social media marketing, while introducing more seasonal collections and cross-industry collaborations to establish itself as a trendy regional dessert brand.

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STORE LOCATION

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Bei’s Pastry @ Jalan Dhoby

Address

24, Jalan Dhoby, Bandar Johor Bahru,
80000 Johor Bahru, Johor Darul Ta'zim

Operation Hours

8:00am - 8:00pm
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Bei’s Pastry @ Aeon Tebrau

Address

Lot S119, Second Floor, Aeon Mall, Tebrau City, Taman Desa Tebrau, 81100 Johor Bahru, Johor Darul Ta'zim

Operation Hours

10:00am - 10:00pm
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Menu

Working Hours

Monday-Friday
9:00am-5:00pm