CHAI JI FISH SOUP

BRAND INTRODUCTION

Founded in Johor Bahru, Chaiji Fish Soup started with the vision of serving “a bowl of fresh and flavorful soup.” The brand insists on cooking fresh soup daily, without using frozen fish or additives. After years of dedication, Chaiji Fish Soup has expanded to 5 outlets, becoming a household name and one of Johor’s signature local delicacies.

KEY FEATURES

  • Fresh Ingredients

    Carefully selected premium fish, freshly caught and prepared daily to ensure safety and natural taste.

  • Signature Soup Base

    Fish bones are simmered for hours over slow fire, producing a milky, rich broth that is refreshing and naturally sweet.

  • Handcrafted Quality

    Fish slices and toppings are prepared by hand to deliver the best texture and nutritional value.

  • Dine-in & Takeaway

    A specialized takeaway packaging system ensures that “takeaway tastes just as good as dine-in.
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MARKET POSITIONING
Chaiji Fish Soup represents more than just a bowl of soupit is a lifestyle of health, care, and assurance. It caters to families, working professionals, and tourists, making it a must-try culinary experience in Johor Bahru.


FUTURE DEVELOPMENT
Chaiji Fish Soup aims to expand into more cities and progressively build a franchise system, becoming the leading fish soup brand in Malaysia and the region.
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STORE LOCATION

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Chai Ji Fish Soup @ Jalan Dhoby

Address

12, Jalan Bestari 2/2, Taman Nusa Bestari,
81200 Johor Bahru, Johor Darul Ta'zim

Operation Hours

11:00am - 10:00pm
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Chai Ji Fish Soup @ Crest Austin

Address

16, Jalan Jaya Putra 7/1, Taman JP Perdana, 81100 Johor Bahru, Johor Darul Ta'zim

Operation Hours

9:00am - 11:00pm
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Chai Ji Fish Soup @ Permas

Address

27, Jln Permas 10/5, Bandar Baru Permas Jaya, 81750 Masai, Johor Darul Ta'zim

Operation Hours

9:00am - 11:00pm
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Chai Ji Fish Soup @ Eco Botanic

Address

29, Jalan Eko Botani 3/7, Taman Eko Botani Iskandar Puteri, 79100 Johor Bahru, Johor Darul Ta'zim

Operation Hours

9:00am - 10:00pm
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Chai Ji Fish Soup @ Kulai Indahpura

Address

Pusat Komersial Indah, 250, Jalan Kiambang 10, Bandar Indahpura, 81000 Kulai, Johor Darul Ta'zim

Operation Hours

9:00am - 10:00pm
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Menu

Working Hours

Monday-Friday
9:00am-5:00pm