ABOUT US

OUR STORY

Edelman Holding Sdn Bhd is an integrated food and beverage (F&B) group dedicated to driving the growth of Malaysia’s and the region’s F&B industry. With years of industry experience and a professional team, we provide end-to-end solutions covering restaurant operations, central kitchen management, F&B brand development, and restaurant interior design & renovation. Our goal is to help partners achieve rapid business expansion and long-term sustainable growth.

We believe F&B is not only a business but also a way of sharing culture and lifestyle. Edelman Holding Sdn Bhd is committed to the philosophy of “Innovation + Professionalism + Quality”, creating competitive F&B brands and dining spaces.

OUR CORE BUSINESS

  • Food & Beverage Services

    • Professional restaurant operations management
    • Expansion of chain restaurant brands and franchise systems

  • Central Kitchen Solutions

    • Standardized food supply and processing
    • Cost reduction, efficiency improvement, and food safety assurance

  • F&B Brand Development

    • Brand positioning and market strategy
    • Brand identity design (Logo, packaging, marketing materials)

  • Restaurant Interior Design & Build

    • Creative dining space planning
    • Interior design, renovation, and project management

  • Turnkey Solutions

    • End-to-end F&B business support, from concept to launch
    • Comprehensive services for investors and F&B operators
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OUR MISSION
Through professionalism and innovation, we deliver high-quality, sustainable F&B solutions for our partners and consumers.
At the same time, we actively promote Intrapreneurship, empowering our team to grow in their careers and create better lives for themselves and their families.

OUR VISION
To be Malaysia’s leading integrated F&B development group and elevate local F&B brands to the international stage.
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OUR STRENGTHS

  • Professional Team

    Experts in F&B consulting, kitchen management, design, and engineering

  • Comprehensive Services

    Full industry chain coverage, from brand concept to store launch

  • Quality Assurance

    Strict compliance with food safety and project management standards

  • Innovation Driven

    Continuous R&D of new dining concepts and customer experiences

  • Market Experience

    Proven track record in building successful F&B brands and outlets

OUR BRAND

Logos
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Edelman Holding Expansion Timeline

Permas Chai Ji Fish Soup

First Branch
May 2024

Maju Jaya Tian Xin Lou

First Branch
August 2024

Kulai Chai Ji Fish Soup

Second Branch
August 2024

Eco Botanic Chai Ji Fish Soup

Third Branch
October 2024

Jalan Dhoby Tian Xin Lou

Second Branch
November 2024

Jalan Dhoby Master Bei

Second Branch
November 2024

Jalan Dhoby Chai Ji Fish Soup

ForthBranch
November 2024

Eco Botanic Tian Xin Lou

Third Branch
June 2025

Avery-Day Mart Bei’s Pastry

Fifth Branch
August 2025
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Menu

Working Hours

Monday-Friday
9:00am-5:00pm