Our Team
Our Specialists
Meet Our Skilled Team
Edelman Holding Sdn Bhd is led by a professional management team with diverse expertise in F&B R&D, operations, design, and marketing, ensuring sustainable growth and innovation across all brands.
Thomas Foo
Business Strategy & Legal
Brand lead for Master Bei Pastry and Group Business Strategist overseeing business models, financial planning, and legal affairs to ensure sustainable and compliant
Jackson Kiew
Central Kitchen & R&D
Oversees central kitchen operations and leads recipe R&D and standardization for consistent quality and innovation.
Liang
Dim Sum Operations & Beverages
Responsible for Tian Xin Lou’s front-of-house and central kitchen operations, focusing on beverage and snack R&D to enhance product variety and competitiveness.
Maicus Tan
Design, Renovation & Maintenance
Responsible for design, renovation, and maintenance of outlets, creating functional and aesthetically pleasing dining spaces.
Chen Tew
Branding & Marketing
Oversees Caiji Fish Soup’s front-of-house operations, brand image, and marketing strategy, driving brand building and market expansion.
Yuvien Oh
Operation Manager
Daily business operations, improves processes, manages resources, and ensures efficient execution to meet company goals.
